PRIVACY POLICY

Welcome to Belly & Bloom™

The following Privacy Policy covers our websites, bellyandbloom.com, which is owned and operated by Mee Lifestyle, a body corporate operates business in the Hong Kong Special Administrative Region of the People’s Republic of China (referred to as “Belly & Bloom”, “we”, “us” or “our”). Please read the following to learn more about our privacy policy.

Effective date: January 1, 2021

Scope of Policy

This Privacy Policy explains how we collect, use, disclose and manage your personal information that you provide to us when using the Website or otherwise, as well as our privacy practices. This Privacy Policy applies, without limitation, to any individual or entity that (i) uses the Website, (ii) creates an Account (as defined in our Terms of Service), or (iii) otherwise provides any personal information to us.

Information Collected

We collect the following information:

  • Contact and Account Information: Your name, addresses, telephone numbers, email addresses, date of birth, username, password and any other contact and/or Account information that you provide us either through our Website;

  • Service Provider Information: Information about the mobile or internet service provider you are using with your device to access the Website and/or send us messages. , including name and the

  • Messages: The date, time and content of any messages you send to us;

  • Payment Information: Credit/debit card and other billing information, including cardholder transaction data, card numbers, expiration dates, billing addresses and CVV codes;

  • Technical Information:

    • IP address and other technical information collected from the servers utilized by you or your vendors, such as information and data that is automatically collected upon visiting the Website (i.e., webpage http headers (home server domain names, internet protocol address, operating system type, browser type and language) and information on what pages you access on and other information about the way(s) in which you use the Website).

    • Information provided on any application or authorisation, such as your location, your handset type, your UDID (unique handset code) and any other information you or your mobile device provides to us;

  • Other: Other information you provide to us when you use the Website or otherwise interact with us.

  • Information listed above which we aggregate and/or anonymize so that it is not linked to you.

How Information is Collected

We collect information through one or more of the following ways:

  • the completion of electronic forms found on the Website;

  • referring websites or third parties, including social media sites such as Facebook, Instagram, YouTube, and others including by virtue of advertisements placed by us on websites maintained by those third parties;

  • the maintenance and analysis of Website server logs;

  • events that we host or by visiting our pop-ups; and

  • “cookies” (small text files placed by us on your computer(s)), single pixel GIF image files (also called “Web beacons”), Website server log analysis and other similar technological means. See “Use of Web Technologies” Section below.

Use of Information Collected

We use the information we collect:

  • to identify the parties with whom we are dealing and to provide customized information and offers of products and services, including to enable third party services to display customized content and advertising provided by us.

  • to manage and communicate with you about your account with us.

  • for the purposes of fulfilling orders for products or services placed by you.

  • for statistical purposes.

  • to provide information about our company such as newsletters or other communications, and to deliver advertising and promotional information.

  • to improve our technologies including for the purpose of enhancing your experience on the Website

  • to provide marketing messages, promotions, offers of products and services and other content which we think will be of specific interest to you, where you have consented (or not opted out, as applicable).

We store or transfer your credit/debit card data in order to more easily provide services to you. If such credit/debit card and other billing information is collected and/or stored, such credit/debit card and other billing information will be collected and transferred over a secure connection in accordance with applicable regulatory requirements, and is used only for processing underlying transactions.

Where you have consented (or not opted out, as applicable), we add your information to our databases to contact you through future emails, postal mailings and SMS text-messaging regarding site updates, upcoming events, new products and services and/or the status of orders placed online. We do not currently use geolocation for purposes of tracking your location when you use the Website, but we reserve the right to do so in the future in order to better target product and service offerings and other information to you.

When you sign up for an account with us, we will send you a welcome email. We will also communicate with you in response to your inquiries, to provide any services you request, to provide newsletters or other updates that you request and to manage your account. In addition, when you register an Account with us, you can consent to our contacting you by email and to receiving our email subscriptions, editorial emails and advertorial emails (see below) from us. If, at any time, you no longer want us to contact you by email and/or receive our email subscriptions, editorial emails and advertorial emails, you can opt out of these functions by changing the preferences in your Account. You can contact customer service by email, telephone at the contact information listed below to assist you with any such changes to your Account.

If you have an Account with us, then from time to time, and in addition to emails or email subscriptions sent by us, we will send you emails that contain advertising or other content sponsored by third party retailers or businesses (“advertorial emails”). These advertorial emails are clearly marked as such in the subject line and a note at the top of the article itself. The content is paid for by our sponsors and does not reflect the opinions of our editorial staff. If you prefer not to receive these emails, you can deactivate your Account or otherwise opt-out as provided in the “Opting Out” section of this Privacy Policy below. We send advertorial emails on behalf of the third party sponsors. We do not share your personally identifiable information with such sponsors, except as otherwise provided in this Privacy Policy, but we can sell or share aggregate, non-personal information with such sponsors for any legally permissible purpose.


At Belly & Bloom™, we committed to protect your privacy. You may give us personal information about you, such as your name, your contact email and other contact details on various places on our website. This privacy policy describes how we collect and use your personal information. We collect personal information when you purchase a product or service, when you subscribe to our newsletter and when you follow us on Facebook or Instagram.

The information you provide is absolutely safe with us. We will never rent, sell, share, or otherwise disclose your personal information to third parties. We might contact you from time to time regarding your purchases or the services you have subscribed to. We may also send you promotional announcements from time to time about new products and services that you might find useful.

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and who are required to keep information confidential. When you place orders or access your personal information, we offer the use of a secure server. You may also opt out from receiving information from us at any time and ask us to remove your contact information from our database.